Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi

Subscription League

For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization.
Listen to learn more about his tips for optimization subscriptions, Applica’s experiment history review framework, Sviat’s passion for behavioral science, and other key takeaways from the episode.
For noteworthy quotes and key takeaways from the episode, read the article - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi (Applica)

Episode Topics at a Glance

• Sviat’s Passion for Behavioural Science.
• Strategy to increase ARPU
• Tips for subscription optimization
• Experiment categories
• Applica’s experiment history review framework
• Pre-requisites to run Sviat’s framework.
• Type of companies Sviat is working with to build this framework.

More about Sviat
Sviat is currently the founder of Applica, a London based product growth agency. Sviat has years of experience in behavioral economics, social & cognitive psychology, and data-driven digital product analytics. During his time at Applica, Sviat has helped companies like Loona, FitMind, Fabulous, Drops, and Freeletics increase significantly their app ARR. Recently, he founded the Open Minds Institute - an international think & do tank that cultivates open-mindedness and behavioral change for peace & freedom.

Sviat’s Links

Sviat’s Linkedin Profile

Sviat’s Twitter

Open Minds Institude

Applica’s Experiment History Review Framework

Timestamps

00:37 - Sviat’s Passion for Behavioural Science.

01:53 - Strategy to increase ARPU

03:57 - Making the transition from employee to entrepreneur.

05:33 - Creating steps of Framework.

08:05 - Categories of experiments.

11:50 - Recategorizing the experiments.

12:31 - Next step after having category

13:42 - Does this framework differs for different countries?

16:29 - How to start experimenting after getting the data.

19:08 - Tracking multiple metrics with the same framework.

20:33 - How do you deal with long running tests?

22:33 - Minimum setup required to run Sviat’s framework.

24:58 - Type of companies Sviat is working with to build this framework.

26:36 - Experiment that surprised Sviat.

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr