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Ep. 100 - Jean-Marie Dru, chairman de TBWA/Worldwide

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Manage episode 402999689 series 1347164
Content provided by Podcast Superception and Christophe Lachnitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Superception and Christophe Lachnitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Thème : la disruption. Jean-Marie Dru commente notamment son parcours (03:58), ses méthodes de management à la tête de TBWA dans le monde (11:48), la notion de marque (33:16), le concept de disruption (35:09), l’origine et le sens du terme “disruption“ (36:03), la méthode associée à l’idée de disruption (38:45), les débuts de son déploiement (42:44), des exemples de sa mise en pratique (45:10), la disruption chez les entreprises jeunes et anciennes (53:07), l’irruption de l’intelligence artificielle générative (54:41), les personnalités qui l’ont le plus inspiré au cours de son parcours (56:21), la trace qu’il voudrait laisser (01:00:56) et la montée des idées extrémistes dans le monde (01:02:00).
  continue reading

109 episoade

Artwork
iconDistribuie
 
Manage episode 402999689 series 1347164
Content provided by Podcast Superception and Christophe Lachnitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Superception and Christophe Lachnitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Thème : la disruption. Jean-Marie Dru commente notamment son parcours (03:58), ses méthodes de management à la tête de TBWA dans le monde (11:48), la notion de marque (33:16), le concept de disruption (35:09), l’origine et le sens du terme “disruption“ (36:03), la méthode associée à l’idée de disruption (38:45), les débuts de son déploiement (42:44), des exemples de sa mise en pratique (45:10), la disruption chez les entreprises jeunes et anciennes (53:07), l’irruption de l’intelligence artificielle générative (54:41), les personnalités qui l’ont le plus inspiré au cours de son parcours (56:21), la trace qu’il voudrait laisser (01:00:56) et la montée des idées extrémistes dans le monde (01:02:00).
  continue reading

109 episoade

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