Ep. 85 - Assaël Adary, Auteur Du Livre "Communication Et Marketing Responsables" Superception podcast

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Affaires Christophe Lachnitt Superception

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Ep. 85 - Assaël Adary, auteur du livre "Communication et marketing responsables"

2y ago 58:50

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Content provided by Podcast Superception and Christophe Lachnitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Superception and Christophe Lachnitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Thème : la communication et le marketing responsables. Assaël Adary commente notamment les trois piliers d’une communication et d’un marketing responsables, les raisons pour lesquelles nos métiers n’ont d’autre choix que la responsabilité, l’importance de la norme ISO 26000 à cet égard, la subjectivité parfois associée à ces enjeux, la complémentarité entre annonceurs et agences pour assurer cette responsabilité, le rôle parfois contre-intuitif du numérique dans ce domaine, ainsi que la récente acquisition d’Occurrence par l’Ifop.

… continue reading

102 episoade

#Affaires #Christophe Lachnitt #Superception

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Ep. 85 - Assaël Adary, auteur du livre "Communication et marketing responsables"

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published 2y ago

Distribuie

MP3•Pagina episodului

Content provided by Podcast Superception and Christophe Lachnitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Superception and Christophe Lachnitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Thème : la communication et le marketing responsables. Assaël Adary commente notamment les trois piliers d’une communication et d’un marketing responsables, les raisons pour lesquelles nos métiers n’ont d’autre choix que la responsabilité, l’importance de la norme ISO 26000 à cet égard, la subjectivité parfois associée à ces enjeux, la complémentarité entre annonceurs et agences pour assurer cette responsabilité, le rôle parfois contre-intuitif du numérique dans ce domaine, ainsi que la récente acquisition d’Occurrence par l’Ifop.

… continue reading

102 episoade

#Affaires #Christophe Lachnitt #Superception

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