AI, Accountability, and Sustainability: The New Supply Chain Playbook

Sustainable Supply Chain

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In this episode of The Sustainable Supply Chain podcast, I’m joined by Spencer Malcolm, Principal at Forsyth Advisors, to delve into a pragmatic approach to supply chain sustainability. Spencer brings over 20 years of experience in leadership across multiple industries, from manufacturing, to distribution and strategic sourcing.
Throughout our conversation, Spencer outlines how supply chains are evolving, with a particular focus on balancing the capital-S Sustainability (environmental impact) with lowercase-s sustainability (ensuring initiatives are both long-term and viable). We discuss the pitfalls companies often face when trying to "check the sustainability box" without real commitment, and why focusing on real, measurable returns can ensure a sustainable future.
Spencer also shares his views on reshoring as a growing trend in response to global disruptions and explains how finding the right partners, and maintaining diversity in supply sourcing, is crucial for both environmental and operational sustainability. We explore how technology, while promising, should be used wisely—particularly AI, which Spencer cautions against over-relying on as a silver bullet.
Finally, we touch on a key theme: accountability—whether that’s holding vendors to higher standards or measuring KPIs that ensure both sustainability and profitability. As Spencer notes, supply chain leaders must be armed with the right data and prepared for the long haul if they want to make a real impact.
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