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The Science & Craft of Storytelling: How to Make People Care

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Content provided by SXSW LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SXSW LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How can brands and leaders tell stories that inspire human connection and positive action, especially in these anxious and uncertain times? Cheryl Miller Houser offers tactics grounded in the science and craft of storytelling to make people feel part of something bigger than themselves and move them to laugh, to cry, to propel change. Participants from all sectors can apply these tactics to drive success in building brand loyalty, marketing, galvanizing employees, creating community, fundraising and more.

  continue reading

100 episoade

Artwork
iconDistribuie
 
Manage episode 412635906 series 2782839
Content provided by SXSW LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SXSW LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How can brands and leaders tell stories that inspire human connection and positive action, especially in these anxious and uncertain times? Cheryl Miller Houser offers tactics grounded in the science and craft of storytelling to make people feel part of something bigger than themselves and move them to laugh, to cry, to propel change. Participants from all sectors can apply these tactics to drive success in building brand loyalty, marketing, galvanizing employees, creating community, fundraising and more.

  continue reading

100 episoade

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