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It's not the size that matters...
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It’s not the size that matters, it’s what you do with it.
Sam O’hare asked a question, back on my original post, about
the optimal length of podcasts and the worry of ‘rambling on’.
And it’s a great question.
Unfortunately, because it’s a question of length, I’m likely
to go into Emma Mellor mode, so please bear with me.
There is absolutely no point in having a really big one if
you don’t make any real impact with it. You can go as big and deep as you want,
but if you don’t give the listener what they actually need, then it leaves
everyone unsatisfied.
That doesn’t mean that you can’t go big and bold. Just that the
end needs to justify the means.
Is it a topic that’s worthy of a deep dive? Do you and/or
your guest have the knowledge, ability and stamina to sustain hour long
sessions? Or would you bet better off with a quick one?
5 minute episodes are extremely popular, but can you get the
job done in that amount of time?
These are all things you need to consider when doing your podcast.
It genuinely isn’t the size, it’s what you do with it.
So experimentation is key here. If you don’t have a podcast
yet, play around and record a few episodes, see what suits you best. If you
already have a show, throw out a bonus episode or two with different lengths.
See what hits with your audience.
And as for waffling?
One persons waffle is another persons crumpet.
There are some podcasts that I can listen to for hours
(literally four hours!) it’s you, it’s your voice. It won’t be for everyone and
you can always listen back or ask someone else to listen and give you feedback.
Let me know if this #TerryTuesday has helped, or if you have
any questions.
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