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#113: Bryant Pulecio & Theresa Woodiel - Complex, Cookieless Sales in Cybersecurity
Manage episode 373203655 series 3499188
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Bryant Pulecio & Theresa Woodiel from DeepInstinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well-rounded tech stack both reach and educate different personas throughout the complex sales process.
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