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#142: Juan Mendoza –The Digital Marketing Rennaissance
Manage episode 379354281 series 3499188
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Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back.
Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally.
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.
Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met.
Join us on Thursdays around 3 pm ET or listen wherever you podcast.
#ttwtml #marketingpodcast
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