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E14: How to win at the public relations game with and without a PR agency – with Roni Floman from Optibus

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Content provided by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
(Episode Language: Hebrew) Hi friends, So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire) We talk about a topic that worries many marketers - how to get exposure for your company in the media in the best way? At what stage should you (if at all) work with a public relations agency and how best to work with a PR agency? Why is it important to build a relationship with the relevant journalists? Enjoy.
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29 episoade

Artwork
iconDistribuie
 
Manage episode 291908811 series 2922782
Content provided by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
(Episode Language: Hebrew) Hi friends, So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire) We talk about a topic that worries many marketers - how to get exposure for your company in the media in the best way? At what stage should you (if at all) work with a public relations agency and how best to work with a PR agency? Why is it important to build a relationship with the relevant journalists? Enjoy.
  continue reading

29 episoade

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