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Just doing a little beats doing nothing
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The reason most small businesses give for not doing any marketing is a lack of time. Lots of people are also put off when they read the hundreds of things that other people say they should be doing in their marketing which would obviously take lots of time. So what they actually end up doing is nothing.
I get it. We all only have so many hours in the day and as most small businesses owners are doing so many things in their businesses, marketing often never gets done. But it doesn't have to be an all or nothing approach. Doing just one thing a day in your marketing is way better than doing nothing and it's what I advise people to do as a minimum.
So here are a couple of things you can do while boiling the kettle for your morning cuppa!
- Post on social media. This could be sharing something from your website, a client testimonial, a new product/service, or even just industry news.
- Contact someone. This could be an email to a previous customer or anyone who already have a relationship with. It could even be a LinkedIn request to someone who you'd like to get to know. Please don't just spam them with a sales message though! Follow up on a previous conversation, or just ask to see what they're working on at the moment.
It only takes a tiny amount of time and may just be small but over time it adds up. Over a year that's 365 people you've connected with or 365 pieces of content you've put out there. That sounds way more impressive! More importantly, just doing this every day will help keep you visible and still in peoples thoughts.
If you've got any questions, just head to the Ten Minute Marketing Facebook group here and ask me there or just reply here.
Thanks
Richard
Ten Minute Marketing: Training, consultancy, or we can do it for you!
www.tenminutemarketing.co.uk
P.S. We now offer a "done for" marketing service. So if you don't have the time or inclination for marketing but know you should be doing it, we can do it for you! Prices start at just £99+VAT per month. More info at www.tenminutemarketing.co.uk/full-marketing-service/
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