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139 - Transforming Businesses with Design Thinking: Insights from The Curious People
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In this comprehensive episode of The Adrian Tan Show, I speak with design thinking experts Alfred Tan and Ken Kwan, founding partners of The Curious People consultancy.
They discuss design thinking's powerful impact on various sectors, especially SMEs, emphasising human-centred solutions, empathy, and prototyping.
Through engaging case studies like Heavenly Wang Cafe's transformation and practical examples from DBS, the episode highlights how design thinking can enhance customer experience, operational efficiency, and employee morale.
They also debunk common misconceptions and introduce a new AI-powered tool to help businesses gather deep empathy insights.
🕛 Time Stamp
00:00 Introduction
01:17 Welcome to The Adrian Tan Show
01:20 Understanding Design Thinking
01:53 Introducing the Guests
02:37 Defining Design Thinking
04:43 Personal Stories and Inspiration
06:59 Applying Design Thinking in SMEs
11:56 Success Story: Wang Cafe
22:34 Prototyping and Co-Creation
23:53 Common Misconceptions About Design Thinking
24:44 Empathy in Design Thinking
26:37 Business Process Re-engineering vs. Design Thinking
27:53 Workflow Redesign with Design Thinking
29:38 The Importance of Customer Perspective
34:04 When to Implement Design Thinking
36:31 The Role of Empathy in Business
42:07 Conclusion and Resources
📝 Show Notes
- Website: www.thecuriouspeoplesolutions.com.sg
- HEARyou (our digital empathy tool powered by AI): https://www.thecuriouspeoplesolutions.com/hearyou
- Facebook: www.facebook.com/TheCuriousPeople?ref=hl
- LinkedIn: www.linkedin.com/in/the-curious-people-solutions
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