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Expert Customer Marketing Advice with Scott K. Wilder
Manage episode 323214594 series 3007684
Content provided by impact.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by impact.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to Episode 8 of The Advocacy Channel!
Today we’re joined by Scott K. Wilder - an advisor to global technology companies with over 20 years of experience developing customer advocacy programs for brands like HubSpot, Google, Marketo, and Coursera.
Scott’s extensive experience in customer marketing has inspired him to develop and share ways that marketing and product teams can work together and learn from each other to help customers find more value and more success with a company’s products.
Expert advice on customer marketing
Tune in as Will and Scott discuss the importance of coordination between teams to drive customer centricity, how to leverage a product approach to customer marketing, and how customer advocacy doesn't only include the customer but also involves your employees.
Connect with Scott on LinkedIn:
https://www.linkedin.com/in/wilder/
Connect with us:
- Get more customer marketing insights and strategies at impact.com/blog/
- Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at advocacychannel@impact.com
26 episoade
Distribuie
Manage episode 323214594 series 3007684
Content provided by impact.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by impact.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to Episode 8 of The Advocacy Channel!
Today we’re joined by Scott K. Wilder - an advisor to global technology companies with over 20 years of experience developing customer advocacy programs for brands like HubSpot, Google, Marketo, and Coursera.
Scott’s extensive experience in customer marketing has inspired him to develop and share ways that marketing and product teams can work together and learn from each other to help customers find more value and more success with a company’s products.
Expert advice on customer marketing
Tune in as Will and Scott discuss the importance of coordination between teams to drive customer centricity, how to leverage a product approach to customer marketing, and how customer advocacy doesn't only include the customer but also involves your employees.
Connect with Scott on LinkedIn:
https://www.linkedin.com/in/wilder/
Connect with us:
- Get more customer marketing insights and strategies at impact.com/blog/
- Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at advocacychannel@impact.com
26 episoade
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Similar cu The Advocacy Channel: A Customer Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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