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Ep 32: Diversifying Beyond Amazon: Insights and Strategies for Expanding Your Brand from a Retail Expert
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Join host John Cavendish as he talks with guest Talor Ofer of Retail Empire about how to diversify a brand's sales channels beyond Amazon and into the world of retail.
Ofer discusses how to evaluate brands for retail, the importance of a good catalog and website, and pricing strategies.
He also highlights the varying payment and contract terms of different retailers, and the negotiation process that takes place between suppliers and retailers. Tune in to learn the key steps to expanding your brand's sales channels beyond Amazon.
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