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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
How To Characterize the Quality of Liposomes
Manage episode 355935706 series 3449796
Content provided by antibodybasedpharmaceuticalsresourcelibrary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by antibodybasedpharmaceuticalsresourcelibrary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Creative Biolabs has archived professional academic reports and the latest scientific progress of lipid-based drug delivery, by making it into a podcast column.
445 episoade
How To Characterize the Quality of Liposomes
The antibody-based pharmaceuticals resource library’s Podcast
Manage episode 355935706 series 3449796
Content provided by antibodybasedpharmaceuticalsresourcelibrary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by antibodybasedpharmaceuticalsresourcelibrary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Creative Biolabs has archived professional academic reports and the latest scientific progress of lipid-based drug delivery, by making it into a podcast column.
445 episoade
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1 Neuronal Spike Sorting and Detection 13:28
13:28
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Creative Biolabs introduces the incredible developments achieved in the study of in vitro neuronal networks and puts them in a podcast column for interested researchers.
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1 From MEA to MOA The Next Generation of Bioelectronic Interfaces for Neuron Cultures 14:06
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Creative Biolabs introduces the incredible developments achieved in the study of in vitro neuronal networks and puts them in a podcast column for interested researchers.
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1 Discovery and Identification of Nerve Growth Factor and Related Neurotrophic Proteins 16:32
16:32
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Creative Biolabs introduces the processes of neural development from neural induction through synaptic refinement and puts them in a podcast column for interested researchers.
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1 Nerve Cell Development Insights from Tissue Size, Tumors, and In Vitro Studies 14:52
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Creative Biolabs introduces the processes of neural development from neural induction through synaptic refinement and puts them in a podcast column for interested researchers.
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1 Advances in Retinal Axon Guidance Chemoaffinity, Eph-Ephrin, and Self-Avoidance 13:07
13:07
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Creative Biolabs introduces the processes of neural development from neural induction through synaptic refinement and puts them in a podcast column for interested researchers.
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1 Intracellular Recordings Using MEA Based on Vertical Nanoelectrodes 14:29
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Creative Biolabs introduces the incredible developments achieved in the study of in vitro neuronal networks and puts them in a podcast column for interested researchers.
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1 Exploring the World of MEA Based on Vertical Nanoelectrodes 12:18
12:18
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Creative Biolabs introduces the incredible developments achieved in the study of in vitro neuronal networks and puts them in a podcast column for interested researchers.
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1 The Retinotectal System and the Chemotopy Hypothesis 14:05
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Creative Biolabs introduces the processes of neural development from neural induction through synaptic refinement and puts them in a podcast column for interested researchers.
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1 Regulatory Mechanisms of Commissural Axon Growth in Vertebrates 11:47
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Creative Biolabs introduces the processes of neural development from neural induction through synaptic refinement and puts them in a podcast column for interested researchers.
Creative Biolabs introduces the incredible developments achieved in the study of in vitro neuronal networks and puts them in a podcast column for interested researchers.
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1 Factors Affecting HD-MEA Performance 10:29
10:29
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Creative Biolabs introduces the incredible developments achieved in the study of in vitro neuronal networks and puts them in a podcast column for interested researchers.
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1 Guidance Mechanisms for Commissural Axons Attraction and Repulsion at the Midline 16:59
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Creative Biolabs introduces the processes of neural development from neural induction through synaptic refinement and puts them in a podcast column for interested researchers.
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1 Guidance Mechanisms in Vertebrate Motor Neuron Development 13:27
13:27
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Creative Biolabs introduces the processes of neural development from neural induction through synaptic refinement and puts them in a podcast column for interested researchers.
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1 The Classification and Development of Microelectrode Arrays 12:41
12:41
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Creative Biolabs introduces the incredible developments achieved in the study of in vitro neuronal networks and puts them in a podcast column for interested researchers.
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1 Biocompatible Scaffolds for In Vitro Neuronal Cultures 16:57
16:57
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Creative Biolabs introduces the incredible developments achieved in the study of in vitro neuronal networks and puts them in a podcast column for interested researchers.
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