The Art of Longevity Season 6, Episode 4: Rumer

The Art of Longevity

Rumer’s arrival struck a similar chord to that of Norah Jones some six years earlier i.e. refreshingly out of time. Those singles Slow, Aretha and their host album Seasons of My Soul arrived so fully formed although (as with Norah Jones) Rumer was another case of ‘overnight success 10 years in the making’.

“It was planes, trains and automobiles, that was my journey to getting a record deal and in those days you had to have a record deal. I couldn’t imagine doing a self-release – I didn’t have the knowhow, team or energy. But getting a record deal seemed to be as likely as winning the lottery. I was just a girl working three jobs and trying to survive”.

This went on for years and years – almost a decade – of doing low-key circuits, song-writing between jobs and with very little hope of ever getting a music career off the ground - even with that voice. After all, we don’t live in a world where talent rises naturally to the top. Then all of a sudden, at the last roll of the dice, everything happened all at once. Signed by Atlantic Records, Rumer was thrust to the top of the pedestal - signing dinners, showcases, chart success, radio play, then mixing with pop royalty and even invitations to the White House.

What followed was an all too familiar tale, a most typical music industry story. Rumer became an exemplar of everything the music industry machine can do. As she puts it on The Art of Longevity:

I was like a rabbit in the headlights, just spinning. I didn’t really enjoy it but I was shaming myself for not enjoying it because it was what I had wanted”. Everything goes so fast, you can’t think – you need other people to think for you – and at that point you become vulnerable. Your energy, magic and sparkle is drained from you”.

Yet perhaps, she played the right card at the right time. To follow-up her phenomenal debut Rumer released a covers album Boys Don’t Cry, in 2014. She encountered some resistance to that, but she stuck to her guns and got her way. And that album was also a major success. She became something of an expert at interpretation of others’ songs, some of them long forgotten gems.

One of the secrets to longevity we’ve discovered on The Art of Longevity is “have the confidence to disrupt yourself before the industry disrupts you”.

Rumer did just that and survived to tell the tale. It's a fascinating journey.

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