Ep. 65: The right time for SMB SaaS companies to move upmarket featuring Ivan Makarov, VP Finance at Webflow

The Backbone: a journey inside finance at a startup

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Ivan Makarov, VP Finance at Webflow

Ivan is an experienced finance executive with over 15 years of professional experience in the internet industry building finance teams and functions inside global tech companies. He has served as a VP Finance for SmugMug and Flickr for a period of 8 years, prior to joining Webflow.

At Webflow, Ivan leads all of the accounting, financial planning, business operations, legal, corporate and tax compliance.

I chat with Ivan about:

His career journey from PwC to SmugMug, the acquisition of Flickr and then joining Webflow.
Webflow — what company does and what its all about.
How finance leaders should think about pricing models that are trial-based vs freemium for SMBs and the metrics to optimize for in each.
When you should consider moving upmarket as a SaaS company focused on the SMB market and what considerations you have to make as the finance leader to prepare for that change.
The biggest misconception about the finance function within growth-stage software companies like Webflow.

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