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Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 21: Using Analytics and Predictive Models to Improve Budgeting + the Role of Attribution in Assessing Digital Marketing ROI with Emma Lyndon, CFO at Canopy Labs
Manage episode 216777091 series 1490557
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On this episode of The Backbone, I chat with Emma about: Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs; What Canopy Labs is all about; Taking advantage of analytics and predictive models to improve the budgeting process; The role of attribution in assessing digital marketing ROI; The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order. --- Send in a voice message: https://podcasters.spotify.com/pod/show/backbone/message
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69 episoade
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Manage episode 216777091 series 1490557
Content provided by Shubham Datta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shubham Datta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On this episode of The Backbone, I chat with Emma about: Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs; What Canopy Labs is all about; Taking advantage of analytics and predictive models to improve the budgeting process; The role of attribution in assessing digital marketing ROI; The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order. --- Send in a voice message: https://podcasters.spotify.com/pod/show/backbone/message
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Similar cu The Backbone: a journey inside finance at a startup
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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