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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 972 – Out with the New and In with the Old – WHY Should You C.A.R.E.?
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Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find that to stay relevant in business, you have to continue to follow trends and learn from experts who may be both younger and older than you!
When it comes to marketing, I think we need a team of specialists to help us deal with what ails our business pain. Often, what is diagnosed as a lack of traffic to a website is actually caused by a process associated with the end goal… producing more sales.
One issue with healthcare is you see a bunch of doctors. They take notes and fill them into a database. Then, the other doctors can read the notes and do their best to interpret the meaning behind the entries. Rarely do they ever get on the phone or an online meeting to collaborate. Each acts like an informed silo.
Marketing (like healthcare) may become disconnected and even redundant if you work with multiple individuals (or only one or two). Just as sales rely on good marketing, your website visitors rely on quality information that is easy to find and navigate. Finally, you want to capture as much data about who is visiting and where they are going as possible.
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