Stephen Revetria – President, San Francisco Giants Enterprises

The Bob Johnston Podcast

One of the big issues that’s top of mind right now for all businesses is the ability to innovate around meaningful customer experiences. Not just because they lead to customers who are ‘delighted' (bow to Tony Hsieh at Zappos) – but also because they drive massive loyalty and lifelong engagement.

My guest today is Stephen Revetria who, as President of San Francisco Giants Enterprises, is on the cutting edge of curating and developing new fan experiences. Stephen was the first to experiment with blending entertainment experiences alongside the typical sporting event way back in 1999, when the team ownership tasked him with solving the conundrum of what is now known as ‘fan engagement.’ 20 years on, his approach is now the gold standard for sports teams worldwide.

Stephen is also board chairman of Meeting Professionals Intetnational, sits on the U.S. Dept. of Commerce Travel & Tourism Advisory Board. and is on the Executive Committee of the U.S. Travel Association.

We dig into how he got started in the business – chartering luxury yachts. We also discuss the key tenets of fan experiences and the importance of leveraging real estate to drive these goals.

Finally, we talk about the invitation that Stephen received, among other global sports leaders, to sit with Pope Francis to discuss principals that people globally feel about sports, ranging from compassion and respect to empowerment, balance and joy.

Enjoy!