Branding in Medicine

The Brand Collaborative Podcast

In this episode, we are joined by Michal Waechter, a seasoned healthcare administration professional with over a decade of experience in the San Antonio market. Michal has honed her expertise in various aspects of the healthcare sector, from business development and strategy to program execution and operational improvement. Beyond her professional endeavors, Michal is deeply involved in the community, serving on several non-profit boards and balancing her time with her husband and three children.

Our guest today is also the founder of Waechter Consulting Group (WCG), a female-owned business established in 2017, specializing in healthcare business development strategies. WCG caters to the San Antonio and surrounding communities, offering tailored plans to help medical practices grow their market presence and increase patient volume. Their comprehensive approach encompasses strategic planning, programmatic development, operational improvement, marketing, outreach, and consumer engagement to empower clients in achieving their objectives.

Listen in to discover how Waechter Consulting Group is committed to enhancing medical practices by customizing business development strategies that optimize performance, all while physicians continue to focus on providing quality patient care.

Connect with Michal:

Website - https://www.waechterconsulting.com/

LinkedIn - https://www.linkedin.com/in/michal-waechter/

Topics covered:

6:37 – Discussion on the importance of setting oneself apart from others and the challenges physicians face in marketing themselves, emphasizing the need for a comprehensive approach tailored to the demographic, areas of expertise, and long-term goals.

12:31 – The evolving healthcare landscape on how the changing dynamics of the medical industry, the importance of reputation, bedside manner, and quality of care, and the role of social media is influencing healthcare decisions.

25:25 – The importance of creating a unique brand identity that aligns with your practice's culture and values, and the need for consistent branding across all platforms and materials to establish brand recognition and avoid resembling other well-known brands.

36:19 – The role of Waechter Consulting Group as a bridge between medical practices and marketing agencies, emphasizing the importance of proactive communication and personalized content in healthcare marketing to engage patients effectively and maintain a positive brand reputation.