))
Ep. 8 // The Curious Case of ‘X’
Manage episode 376839732 series 3454823
Content provided by The Brand Muffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brand Muffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We all know that ‘X’ marks the spot. But has it missed the mark?
Twitter’s rebrand is playing out in real-time for all to see. Rarely—if ever—has brand evolution taken place so publicly, and it raises several questions. Chiefly, are these transparent iterations a good thing for the company? For the platform? For the user base?
Does this in-full-view process engender trust?
Or does it reveal a lack of direction and reckless decision making?
Say what you will, but don’t tweet. ‘Cause you can’t.
‘Cause it doesn’t exist.
‘Cause brand.
17 episoade
Distribuie
