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How can you get your brand name out there?
Manage episode 409090343 series 3222850
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Ever wonder how to "get your name out there?" I've got some thoughts.
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Most brands tell me the single most important brand objective they have is to "get our name out there." But that is often a challenge for five reasons.
01 - Not sure what you want to say.
Your own unique and differentiated perspective should be the foundation for every article you write, social media you post, presentation you give and event where you exhibit.
There isn’t any question about what you want to communicate when you’ve taken the time to determine this first.
02 - Not sure who you want to reach.
Decide whether you’re trying to communicate with a prospective investor, employee, partner or customer. Don’t try to reach everyone all at once.
Then draft your message for ONE PERSON in the audience group you’re trying to reach.
03 - Not sure where you want to say something.
When you understand who you are communicating with, you next need to know where they go for information. Be there.
LinkedIn, Facebook and Instagram all have their place. But not every audience group you want to reach will be in every place. Match your message with your audience’s preferences.
04 - Not sure when you should say something for most impact.
Match your message strategy with your audience’s attention capacity. This isn’t easy.
Event attendees’ ability to listen and focus is inversely proportional to the time left before the event.
Plan your messages alongside your industry calendar.
05 - Not sure why you saying something makes a difference.
This is often the biggest challenge. A strong Brand Story Strategy includes knowing what, who, where, when and WHY you are communicating in the first place.
What impact will your message make in your industry?
What Should You Do? Build a Strong Brand Story that Accounts for the 5Ws.
Content and activities for the sake of showing motion are no substitute for strategy and planning.
Every communication requires an objective and a target audience.
Otherwise it’s just more noise.
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Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - com
Use code MORE20 for 20% off the eBook Bundle.
Follow me for more thoughts on improving your brand story and connecting with your audience:
LinkedIn: https://arthurgermain.com
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