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108-Nanet Beumer (Rijksmuseum) over storytelling, Chanel en de unieke Vermeer campagne

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Content provided by The Brief and Wayne Parker Kent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brief and Wayne Parker Kent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Deze week hebben we Nanet Beumer (Rijksmuseum) te gast. Als marketingmanager wil zij zoveel mogelijk mensen van het pracht en praal van ons nationale museum laten genieten. Momenteel met de grootste Vermeer tentoonstelling ooit. Maar hoe organiseer je zo’n grote tentoonstelling? Hoe belangrijk is storytelling? En hoe laat je jongeren van klassieke kunst houden? Nanet vertelt over de succesvolle campagne, wereldwijde persconferenties en hun debuut op TikTok. Alle shownotes vind je op:
  continue reading

150 episoade

Artwork
iconDistribuie
 
Manage episode 357532190 series 2994073
Content provided by The Brief and Wayne Parker Kent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brief and Wayne Parker Kent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Deze week hebben we Nanet Beumer (Rijksmuseum) te gast. Als marketingmanager wil zij zoveel mogelijk mensen van het pracht en praal van ons nationale museum laten genieten. Momenteel met de grootste Vermeer tentoonstelling ooit. Maar hoe organiseer je zo’n grote tentoonstelling? Hoe belangrijk is storytelling? En hoe laat je jongeren van klassieke kunst houden? Nanet vertelt over de succesvolle campagne, wereldwijde persconferenties en hun debuut op TikTok. Alle shownotes vind je op:
  continue reading

150 episoade

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