114 - Rik Vandewall – (McDonald’s) Over Digitalisering, Fan Truths En Feel-Good Marketing The Brief - Een Podcast Over Content, Marketing En Creatie podcast

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114 - Rik Vandewall – (McDonald’s) over digitalisering, Fan truths en Feel-Good Marketing

10M ago 1:05:29

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Content provided by The Brief and Wayne Parker Kent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brief and Wayne Parker Kent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In deze aflevering duiken we de fastfood keuken in met Rik Vandewall, Global Marketing Director van McDonald's. Na de geslaagde digitalisering (Zilveren Effie!), bleek dat McDonald's vergeten was hoe iconisch het merk eigenlijk was. Een nieuwe koers werd uitgezet, nieuwe programma’s geïntroduceerd. Mede dankzij deze ‘Feel-Good marketing’ is het merk nu relevanter dan ooit. En mooi meegenomen, deze merkgedreven marketing heeft grote impact op de business. We bespreken het geheime recept van één van de grootste merken wereldwijd. Alle shownotes vind je op:

… continue reading

150 episoade

#Business #Brief #Wayne Parker Kent

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114 - Rik Vandewall – (McDonald’s) over digitalisering, Fan truths en Feel-Good Marketing

The Brief - Een podcast over content, marketing en creatie

published 10M ago

Distribuie

MP3•Pagina episodului

Content provided by The Brief and Wayne Parker Kent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brief and Wayne Parker Kent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In deze aflevering duiken we de fastfood keuken in met Rik Vandewall, Global Marketing Director van McDonald's. Na de geslaagde digitalisering (Zilveren Effie!), bleek dat McDonald's vergeten was hoe iconisch het merk eigenlijk was. Een nieuwe koers werd uitgezet, nieuwe programma’s geïntroduceerd. Mede dankzij deze ‘Feel-Good marketing’ is het merk nu relevanter dan ooit. En mooi meegenomen, deze merkgedreven marketing heeft grote impact op de business. We bespreken het geheime recept van één van de grootste merken wereldwijd. Alle shownotes vind je op:

… continue reading

150 episoade

#Business #Brief #Wayne Parker Kent

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