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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Is Intonation Important? with ENGLISH IN TECHNICOLOUR
Manage episode 350175619 series 2802783
Content provided by Stew Sensei. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Sensei or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On today's episode we have English teacher Alison from englishintechnicolour joining us to discuss about her journey to becoming a teacher and whether intonation is that important.
127 episoade
Manage episode 350175619 series 2802783
Content provided by Stew Sensei. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Sensei or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On today's episode we have English teacher Alison from englishintechnicolour joining us to discuss about her journey to becoming a teacher and whether intonation is that important.
127 episoade
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×Chris Pratt gives a British accent a go. How did he do? Find out here.
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1 What is the Best Accent in the U.K. 13:12
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Today we have a chat to some British native speakers and find out what accent they think is the best and worst in the U.K.
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1 Teacher Talk with Londoner Ariyo 21:49
21:49
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In today's session we talk about how to make yourself more confident when speaking in English
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1 Can You Understand the Brummy Accent? 12:40
12:40
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Today I have a chat with my mum to show you the Brummy accent, an accent located in the Birmingham area
In this video we look at the Scouse accent, an accent that is quite difficult for many learners. How much can you understand?
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1 Drinking Culture in the U.K. USA and Australia 25:31
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In today's session, I have a chat with 2 friends about the drinking culture in the U.K Usa and Australia and the differences between them.
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1 How Reading Can Help speaking Skills w/ Papa English 37:48
37:48
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In today's session, I have a chat with another teacher Sam from Papa English. We talk about pronunciation and how to improve your speaking skills through reading
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1 Can You Understand the Essex Accent? 16:10
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In today's session, I have a chat with my friend from Essex so we can have a chance to practice listening to a new type of accent from the U.K.
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1 Do I Need to Understand Everything in a Conversation? 34:01
34:01
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It was an absolute pleasure to have Tika join me this week. We had a relaxed conversation about how to communicate in conversations. Listening to real and natural conversations is a fantastic way to improve your English.
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1 Can You Understand the West Country Accent? British Accent Class 16:18
16:18
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Do you understand different accents in the U.K. In today's episode, we talk to a friend of mine who has a West Country accent and we talk about the differences between living in the city and the countryside
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1 Drinking Culture in the U.K. Australia and America 25:31
25:31
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In this episode, I talk to 2 other teachers about the difference in drinking culture between the U.K. USA and Australia. This is a great listening practice for English learners.
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1 How Can Students Use Social Media to Learn English? with ENGLISH WITH LUCY 12:32
12:32
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Today we have Lucy back with us to have a chat and the subject is all about social media and how to use it effectively to learn a language.
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1 Methods to Study Pronunciation at Home with PRONUNCIATION WITH EMMA 23:21
23:21
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Today we have Emma from Pronunciation with Emma on the podcast and we are talking about all things pronunciation.
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1 How Native Speakers Respond in English with 212 ENGLISH 17:54
17:54
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Today we have Mike from 212 English back on the podcast to talk about responding in English and some plans for the future.
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1 Should I use All Types of Vocabulary? with THINKING IN ENGLISH PODCAST 13:55
13:55
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Today we welcome back Tom from the Thinking in English Podcast to talk about vocabulary and whether we need to use everything we see and hear.
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