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Balancing Marketing Automation and H2H with Jon Miller
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Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.
In This Episode
- How unprepared technology gave personalized marketing interaction a bad name
- Why successful marketing technology means something that is an operational (not capital) expense
- Why demand gen marketing means untargeted fishing with a net
- How science and hard data leads to better human interactions through relevance and resonance
Resources
- Jon Miller on Twitter: @jonmiller
- Engagio
- Engagio PlayMaker
- Marketo
- The 1:1 Future
- Wait But Why
- Buffer
- The Hard Thing About Hard Things
Visit BryanKramer.com to hear more Human Conversation.
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