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S2Ep146: Lead Generation Secrets For Success
Manage episode 379447051 series 2827196
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In episode #146, Allan speaks with Philip Smith, a serial entrepreneur, investor, and author. Smith has made the Inc. 5000 list of fastest growing private companies five times, including once as a one-employee company.
Topics include:
- Lead generations as Phil’s passion (1:37)
- Big Tech as LeadGen companies (3:55)
- How young entrepreneurs struggle with lead strategy (6:19)
- Making sure LeadGens make economic sense (13:22)
- How to pick the right marketing company (18:18)
- Social media presence vs reality (22:56)
- Deciding where to place ads (26:42)
- Phil’s LeadGen “secret sauce” (30:53)
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