How Athletic Departments Can Leverage NFTs Alongside Student Athletes

The Business of College Sports

I'm joined this week by Porter Grieve, CEO of Mercury, a white-label NFT platform that focuses on helping universities and sports teams to create one-of-a-kind digital fan experiences.
Mercury recently partnered with Kansas Athletics (read my piece on the deal) to create a new NFT platform. What I thought made this deal really interesting was how it was being combined with an NIL deal for the Kansas men’s basketball team.

The Kansas men’s basketball team will have a personalized NFT platform called Rock Chalk where fans will be able to buy, sell and trade Jayhawk collectibles. The first NFT drop is available on February 19.
Porter joined me to chat about:

• How the deal with Kansas came to be
• New revenue possibilities with NFTs
• How athletic departments can work with their student athletes on NFTs and allow them to benefit financially thanks to the new name, image and likeness rules
• The benefits of creating a community within your NFT platform
• How much time and effort it takes an athletic department to create an NFT platform like the one at Kansas
• The benefits of pairing in-person experiences, tickets, products and more with NFTs
• Creative ideas for using NFTs to drive fan engagement
• And so much more!

Previously, Porter co-founded Trace Innovations, a biosecurity and contact tracing software company he started in the early days of the Covid-19 pandemic, which delivered Bluetooth- based health and safety technology solutions to private middle and secondary schools and small businesses nationwide. Prior to that, he founded Sage Wellness (acquired by Bearn), a holistic wellness app and engine that provided customized recommendations based on data ingested from fitness apps and wearables.
Porter also was Special Projects and Digital Development Manager for Italian soccer club AS Roma, actively shaping club and brand-wide strategy across digital media, communications, and PR, as well as managing all technology partnerships and third-party integrations for the digital team. Porter graduated from Washington and Lee with degrees in Economics and Philosophy.
Porter: Twitter
Mercury: Twitter

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.