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How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry

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Content provided by Simon Owens and Media journalist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens and Media journalist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

My newsletter: https://simonowens.substack.com/

When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering California’s weed industry, and WeedWeek has since built a robust business monetized through both sponsorships and subscriptions.

In our interview, Alex walked me through what got him interested in the topic, why he built a customer publishing platform, and how he recently decided to team up with the LA Times on an investigative series.

  continue reading

103 episoade

Artwork
iconDistribuie
 
Manage episode 433153966 series 2878096
Content provided by Simon Owens and Media journalist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens and Media journalist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

My newsletter: https://simonowens.substack.com/

When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering California’s weed industry, and WeedWeek has since built a robust business monetized through both sponsorships and subscriptions.

In our interview, Alex walked me through what got him interested in the topic, why he built a customer publishing platform, and how he recently decided to team up with the LA Times on an investigative series.

  continue reading

103 episoade

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