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Are Paid User Acquisition Ads Useless? With Tom Hammond of UserWise
Manage episode 300272690 series 2945653
Content provided by Jonathan Fishman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Fishman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
70 episoade
Distribuie
Manage episode 300272690 series 2945653
Content provided by Jonathan Fishman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Fishman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
70 episoade
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Similar cu The Business of Fun
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