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Marketing Healthcare Technology | Elise Claudepierre, MBA VP Marketing, Intelliguard®

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Content provided by Mike Koelzer, Pharmacist and Mike Koelzer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Koelzer, Pharmacist and Mike Koelzer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How do you market technology in healthcare effectively? Elise Claudepierre, VP of Marketing at Intelliguard, shares insights from her experience in healthcare marketing and discusses the fine line between promoting patient safety and respecting the trust of healthcare professionals. From understanding customer needs to building trust with clinicians, Elise breaks down the unique challenges and strategies that shape effective healthcare marketing. If you’re curious about the art and science behind selling healthcare solutions, this episode is a must-listen!

  continue reading

302 episoade

Artwork
iconDistribuie
 
Manage episode 448413528 series 2539326
Content provided by Mike Koelzer, Pharmacist and Mike Koelzer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Koelzer, Pharmacist and Mike Koelzer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How do you market technology in healthcare effectively? Elise Claudepierre, VP of Marketing at Intelliguard, shares insights from her experience in healthcare marketing and discusses the fine line between promoting patient safety and respecting the trust of healthcare professionals. From understanding customer needs to building trust with clinicians, Elise breaks down the unique challenges and strategies that shape effective healthcare marketing. If you’re curious about the art and science behind selling healthcare solutions, this episode is a must-listen!

  continue reading

302 episoade

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