Swiftly Taking Over: Taylor Swift's NFL Domination | Business of Sport Ep 41

The Business of Sport by Sportsfinda

Welcome to Episode 41 of "The Business of Sports" podcast! 🎙️ In this episode, we're diving into some remarkable developments in the world of sports, so grab your headphones and get ready for an engaging discussion! First up, we're talking about the colossal showdown between the Chiefs and the Jets, and the astonishing numbers it brought in. We're looking at how 27 million viewers tuned in, why teen girl viewership spiked by 53%, and how this game became the most-watched Sunday show since Super Bowl LVII. Plus, we're comparing these numbers to the 2023 NBA Finals, which averaged 11.6 million viewers on ABC. It's clear why the NFL is going all-in on Taylor Swift, and we've got all the details. Next, we'll explore Taylor Swift's impact on the game, including the number of cutaways to Taylor Swift, the commercials featuring her new movie, and those starring Chiefs' stars Travis Kelce and Patrick Mahomes, along with Coach Andy Reid. The numbers are jaw-dropping! Then, we shift gears to discuss a significant development in the world of sponsorship and branding. Feastables is taking a prime branding position on team jerseys, and we'll delve into the multi-year deal, the exciting collaborations on content, digital media, and marketing, and their presence at the Hornets' Spectrum Center. All this while they replace the previous US$5 million-a-year partnership with LendingTree. It's a game-changer! Moving on, we've got some fascinating insights into the advertising rates for the MSG Sphere, the $2.3 billion entertainment marvel. We'll break down the costs - $450,000 for the day or $650,000 for the week - and what those prices include. With MSG's 300+ designers on board and an estimated 4.7 million daily impressions, this is a golden opportunity for brands. Lastly, we'll explore Apple's interest in Formula 1 and their rumored $2 BILLION per year offer for global streaming rights. We'll discuss what this could mean for the future of Formula 1 and why Apple is making such a massive play in the world of motorsport. So, sit back, relax, and enjoy this exciting episode of "The Business of Sports" podcast. Don't forget to subscribe and leave us a review if you enjoy the show. Let's get started! 🚀🎮🏆