Using Segmentation and Personalization to Grow Valuable Customers - Ep 110

The Chemical Show: Executive Interviews on Leadership, Sustainability, Supply Chain, Digitization, Customer Centricity and more and key trends

Do you treat your B2B customers the same or personalize your engagement and their experience?

In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both parties feeling unheard. By prioritizing customer relationships and serving them appropriately, companies can address specific needs in a unique and important manner. Victoria highlights the need for businesses to shift towards a more structured and customer-centric approach, using buyer personas to understand their customers' roles, drivers, and interests.

Learn more about the following in this episode:

• The importance of using both Personalization and Segmentation with B2B customers
• Why Personalization is critical to creating value in B2B chemicals
• Four scenarios in applying segmentation and personalization and their impact
• Supplier-centricity vs. Customer-centricity

Discussing the challenges companies face in implementing personalization and the impact it can have on improving the customer experience, Victoria provides valuable insights into the importance of segmentation and personalization in creating business value and improving customer relationships. Join us this week as Victoria takes a deep dive into customer segmentation and its impact!

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