6. Nick Wilsdon, SEO Lead at Vodafone: Enterprise SEO and Customer Acquisition

The ClickZ Digital Marketing Podcast

Episode 6 of the ClickZ Digital Marketing Podcast with Nick Hilsdon, SEO Lead, Global Channels Optimisation at Vodafone. We examine the latest developments in search engine optimisation and what opportunities these present for marketers. Nick shares some practical advice for getting started, and gives us some insights into what he thinks will be the main areas of growth for search over the coming months. Hear Nick at Shift London (digitalshift.london) on the 24th and 25th of May. Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department. Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.