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First, third and AI: 2024’s unexpected data party

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Manage episode 433095707 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

With Google announcing plans to keep third-party cookies after years of pledging to scrap them, the uncertainty of a cookieless future has been put to bed - albeit temporarily.

In this episode of The CMO Show, Mark is joined by Gabbi Stubbs, APAC Strategy and Product Marketing at Adobe, and tech journalist Rodney Gedda.

We’re asking: Where did this decision come from - and what can marketers do to leverage it?

You might also like:

The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/

  continue reading

209 episoade

Artwork
iconDistribuie
 
Manage episode 433095707 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

With Google announcing plans to keep third-party cookies after years of pledging to scrap them, the uncertainty of a cookieless future has been put to bed - albeit temporarily.

In this episode of The CMO Show, Mark is joined by Gabbi Stubbs, APAC Strategy and Product Marketing at Adobe, and tech journalist Rodney Gedda.

We’re asking: Where did this decision come from - and what can marketers do to leverage it?

You might also like:

The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/

  continue reading

209 episoade

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