Episode 031: The Changing Face of Loyalty Programs

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

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6y ago 49:41

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Loyalty programs are created to encourage repeat customers, build brand advocates, and drive loyalty. But in today’s age, how consumers respond to and engage with retailer loyalty programs is changing. Monetarily incentivizing customers in order to move them from one tier to the next is not a recipe for long-term loyalty. I am joined by Chris Bechtel, VP of Growth & Marketing at Annex Cloud. We’ll discuss all things loyalty programs, such as program structure, types of rewards, macro and micro KPIs, and more. Loyalty programs may be changing, but they’re far from dead. We’ll discuss: • How to define the goals of your program and why it’s so important • Ways to provide value for customers with loyalty program design • Incentives, experiential rewards, and guiding consumer behavior • How to treat customers who purchase but do not engage To contact Chris or learn more about Annex Cloud: Cbechtel@AnnexCloud.com | www.AnnexCloud.com | @AnnexCloud Follow Greg @WhatsGregDoing

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