#35 Leveraging LinkedIn with Sandra Tricoli

The Committed Creative Podcast

This week on the podcast, I chat with Sandra Tricoli, Director of Savvy Creations PR.
While Sandra helps businesses land in the media, she also helps them increase their profiles on social media, namely through LinkedIn.
Sandra started her business six years ago when she was made redundant from her journalism job, and has never looked back.
In this podcast, we chat about:

• How Sandra started her business and what helped it to grow.
• How she found her initial clients.
• Why she nearly burnt herself out after going back to work three weeks after having her baby.
• How she's found the right staff to work in her business and managed to keep them for the long haul.
• The process Sandra goes through when connecting with a new client.
• Why she believes retainers are the way to go if you want to run a sustainable business.
• Why LinkedIn is so much more valuable than other social media platforms if you are working in the B2B space.
• Tips for optimising your LinkedIn profile and winning work through the platform.

You can find Sandra on her website here.
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