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Creating Effective Influencer Relationships, with Marshall Kirkpatrick
Manage episode 318644630 series 2809911
In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, “why do I even need an influencer marketing program?” Then we move on to the third — and most important — stage of building your influencer relations program: collaboration. Finally, it’s a brief detour to discover what we can all learn from The Marvelous Mrs. Maisel.
Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter.
193 episoade
Manage episode 318644630 series 2809911
In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, “why do I even need an influencer marketing program?” Then we move on to the third — and most important — stage of building your influencer relations program: collaboration. Finally, it’s a brief detour to discover what we can all learn from The Marvelous Mrs. Maisel.
Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter.
193 episoade
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