125. Staying Ahead: Creativity, reinvention, and timeless design, with Luigi Carnovale

The Creative Boom Podcast

In this engaging episode, Luigi Carnovale, creative director at Design LSC, joins us to discuss how to stay ahead in the design industry, adapt as we grow older, and maintain the passion and energy that drive creativity. With three decades of experience and a portfolio that spans brand identity, art direction, and print production, Luigi shares his journey of navigating change in a fast-paced and ever-evolving industry.

Luigi and Katy explore how he has remained connected to the industry while working closely with younger designers, emphasising the importance of giving back and mentoring the next generation of creatives. Luigi reflects on how engaging with fresh talent has helped him stay grounded and energised, even as the industry and tools around him have shifted. He highlights the balance between staying true to your core passions and embracing new technologies like video and social media platforms, which have become essential in today's creative landscape.

As a creative leader, Luigi also discusses the value of maintaining strong personal connections. For him, people are at the heart of design and business longevity. He offers thoughtful insights on the importance of building authentic relationships within the industry and why this, more than any trendy tool or technique, remains the key to sustained success.

The conversation takes a reflective turn when Katy and Luigi discuss the challenges of reinventing oneself later in a career. Luigi opens up about the significance of stepping back from the fast-paced city life and finding peace in a more grounded, focused approach to work, ultimately leading him to rediscover the joy in crafting thoughtful, print-based design solutions.

Luigi's reflections on adapting while staying true to one's creative roots offer a relatable, inspiring message to all listeners. He encourages creatives of any age to keep testing themselves and embrace both change and the wisdom gained over time.

Tune in for a heartfelt conversation that touches on everything from mentorship and personal reinvention to the enduring value of connection in the creative world.