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Easy Analytics for Marketers by Marketers with Ali & Anamika
Manage episode 309357749 series 3031693
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What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:18] What’s up, Creative Hustlers?
[00:45] If you’re overwhelmed with your marketing, check out The Agency Guy for strategic advice and support.
[01:10] Today we’re chatting with Ali and Anamika.
[01:30] Why Ali and Anamika are Creative Hustlers.
[02:53] Hustling their way into where they want to be.
[03:35] What is Improvado anyway?
[04:29] Melissa loved the platform and found it very user-friendly, and Hailey Friedman talked to us about it previously.
[05:30] Improvado just got $3 million in funding and where is it going to take the platform?
[06:40] How Improvado reached their target market.
[08:06] Where does Improvado stack up against some of the big players in the MarTech space?
[09:15] Improvado is a middleware solution - it enhances the other software.
[10:35] Improvado is always looking for new integrations, and they’ve already got over 50.
[11:55] How Improvado keeps company culture with a U.S office and a Russia office and employees all over?
[13:50] Improvado is a company that doesn’t sleep in order to work together at different times.
[15:00] Improvado is looking to expand to a middle ground, like Europe in the future.
[16:03] More about Improvado’s goal & mission and how it’s ingrained in the company.
[18:07] What Ali and Anamika are most excited about for 2019!
[18:40] Improvado is looking towards 500 API, and including CRM platforms.
[19:30] Most of Improvado leads come from unpaid work employees like Hailey do.
[20:16] What does Growth Hacker mean to you?
[21:09] For example, looking for angry customers on Twitter.
[21:22] What does Improvado mean?
[22:13] We should’ve googled that before we picked it!
[22:40] Ali and Anamika would have coffee with Elon Musk.
[24:30] That’s a Wrap Creative Hustlers.
[25:01] Where Ali & Anamika live on the internet.
[25:30] Don’t forget to connect with us at TheCreativeHustler.com and LatinAndCode.com, and please leave us a review on iTunes or Sticher!
[25:42] Peace Out, Creative Hustlers
[25:45] Melissa’s Moment of Hustle
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