))
Designing Content For Specific Digital Platforms
Manage episode 310316556 series 3052174
Content provided by The Creative Jungle and Animus Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Creative Jungle and Animus Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Jess Bachman, the Digital Strategy Director at Nail, an award-winning advertising agency in Southern New England, talks about their widely successful digital marketing campaign for Woodchuck Cider. While initial strategies were somewhat typical, a surprising fan response from an unorthodox platform forced a marketing pivot that became a hit with audiences. Which one was it? Press play to find out and hear how Jess combines metrics with his team of content creators to get their clients more attention.
102 episoade
Distribuie
