Steven Dyme Thinks Flowers Can Do More Than Just Make You Smile

The Creative Muscle

A lot of people have developed their skills and passions into successful careers that bring satisfaction and profit. But what if businesses could be more than just profitable? What if they could play a bigger and more meaningful role in the world? Flowers for Dreams CEO Steven Dyme has built a socially conscious company that not only brings smiles to the faces of people receiving flowers delivered by bicycle, but also contributes to the greater good by donating a quarter of their profits to amazing local charities. With hand-written notes accompanying the bouquets, blooms sustainably sourced from local farmers, and the all-around good vibes that come from working hard at something that benefits the community, Steven’s story is a case study in profit and purpose working together. He sat down with the Creative Muscle team to discuss the value of starting out with no money, the importance of tackling one thing at a time, and why some businesses choose to be great instead of big.