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CaAMP 101
Manage episode 348225113 series 3419254
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Want to learn how to acquire more and better customers without increasing your marketing budget?
On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how you can use it to get more customers and increase their long-term value. If you're struggling to scale your business, you only need to learn one thing - how to convert cold traffic. The more successful marketers and business people know how to turn total strangers into paying customers.
Tune in to hear Ralph break down how the CaAMP framework can help you maximize ad budgets and get as many ideal-fit customers as possible, from as many channels as possible.
IN THIS EPISODE, YOU'LL LEARN:
00:00 Tier 11's Ad Amplifier System
01:58 Breaking down the Customer Acquisition Amplification system (CaAMP)
04:11 Different messaging for different levels of traffic
05:30 The basics of using the Creative Lab
06:32 The three types of traffic in the traffic harmonizer
09:32 What is the conversion architecture?
11:13 Using email marketing campaigns to re-engage cold leads
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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