5 Reasons Why You Should Think About Your Black Friday Campaigns Now

The DealNews Seller's Guide

Get ahead of the advertising game! If you haven't given much thought to your Black Friday ad campaigns, now's the time to start. We go over five reasons why early prep can pay off.

Black Friday will be here in a few months. You can expect consumers to be parked at their computers or on their mobile devices during this big shopping day, eagerly awaiting the opportunity to score the best deals.

Have you given much thought yet to your Black Friday advertising campaigns? Now's the time to start if you haven't. Let's go over the reasons why.

First of all, you can save money.

Ad placement can be relatively pricey if you're in a saturated niche. So the sooner you can bid on specific keywords and audiences, the better. That's unless you want to spend a fortune after you've waited too long and the competition is fierce.

The second reason to begin planning now is that you'll get ahead of the competition.

Some marketplace sellers wait until the last minute to create ad campaigns for Black Friday, and they may or may not get results. But the gamble isn't worth it.

In fact, the earlier you start planning, the quicker you can get your ads in front of prospective customers. Then they can add you to their list of stores to check out when they finalize their shopping lists.

Another reason for early prepping is that you can conduct market research to identify trends.

It's challenging to analyze consumer behavior and gauge which products garner the most attention without an effective ad campaign. Ideally, you want to start showcasing the products you plan to discount during Black Friday ahead of time. That way you'll be able to determine which ones consumers are most interested in. Also, it's important to monitor competitor activity in order to identify what's trending and what's not.

Use the information gathered from your market research to select the best deals for your target audience. Doing this in advance gives you ample time to cultivate the perfect Black Friday ad strategy and product lineup.

Working on your Black Friday campaigns now also means you'll have time to test out different ads.

Innovation takes time — it's not always an easy feat to construct the perfect ad right away. You may also need time to figure out the best platforms to run your ads. One ad probably won't cut it; you likely need an entire multiplatform campaign to give yourself the best chance at succeeding. Also consider using retargeted ads to reach existing customers and let them know about your upcoming Black Friday deals.

The final reason to start thinking about your campaigns now is that you'll be able to adjust your strategy.

The reality is some ads will convert, and others won't. Start early, though, and you can return to the drawing board if needed and pivot until you get the traction you're looking for. You could also uncover new Black Friday campaign ideas that you hadn't thought of before.

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