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Meet The Marketing Genius Behind Duolingo's Viral Growth
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Shamus Madan interviews Gina Gotthilf, covering her pivotal career decision with Tumblr, an unexpected experience with a former boss, and she grew Duolingo to 200M users with PR. They discuss trust and risk in startups, PR misconceptions, meeting President Obama, and her work with Latin American startups at Latitude. (0:00) Introduction (0:23) Gina's pivotal career decision with Tumblr (1:14) Introduction of Gina Gotthilf (4:09) Gina's experience with a former boss who was a heroin addict (8:27) How Gina got the opportunity at Tumblr (12:17) The importance of networking for career growth (15:52) Trust and risk in startups (19:21) Common misconceptions about PR (34:52) Meeting President Obama: The White House demo day experience (45:56) Working with startup founders in Latin America: The story behind Latitude (53:45) Closing questions with Gina Gotthilf
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