Danny Markstein on the Workforce Crisis and the Power of Specialization

The Digital Agency Growth Podcast

We’ve seen a big shift in employment and the workforce over the last few years, and it can be hard to know what to expect going forward and what decisions are best for your agency. Danny Markstein is a seasoned professional when it comes to workforce solutions, and he’s here today to talk about the demographic shift in the workforce, the Great Recession and Pandemic’s effect on employment, and more. This week, episode 227 of The Digital Agency Growth Podcast is about the workforce crisis and the power of specialization!

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In this episode of The Digital Agency Growth Podcast, Danny Markstein shares the importance of being scrappy and adaptable in the early stages of business development and actionable steps you can take right now to be competitive in your market.

Danny Markstein is an experienced communications professional with more than 20 years of experience in the public, private, and nonprofit sectors. Danny founded Markstein in 2003 as a strategic consulting agency. Today, Markstein is a full-service creative communications agency. Visit markstein.co to unlock additional workforce solutions.

In this episode, Dan and Danny discuss the following:

• The initial challenges of starting a consulting firm.
• Challenges of workforce participation and the impact of the pandemic on employment rates.
• The importance of accurate and clear communication in recruiting and retaining employees.
• The decision to specialize and the continued flow of creative work through the agency.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

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Capitole

1. Danny Markstein on the Workforce Crisis and the Power of Specialization (00:00:00)

2. The challenges of starting a business. (00:07:21)

3. Specialization in workforce solutions. (00:07:40)

4. The impact of workforce participation and demographic shifts. (00:10:08)

5. Coalition building and complex project management. (00:23:40)

6. Communicating value to job seekers. (00:24:38)

7. Specialization and its benefits. (00:25:54)

8. Business development and messaging. (00:38:49)

9. Danny’s future projects and software development. (00:41:53)