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Airtable’s Journey to Scalable Customer Success with Alison Barrett | Episode 083

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Manage episode 455955478 series 3479744
Content provided by Alex Turkovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Turkovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Alison Barrett, Head of Scaled Customer Success at Airtable, shares her journey from consulting at Deloitte to shaping scalable customer success strategies at fast-growing tech companies like Slack and Mixpanel. She and Alex discuss the power of ambassador programs, AI use cases in CS, and the importance of cross-functional collaboration in building impactful customer education ecosystems.
Chapters:

  • 00:00 - Intro
  • 05:43 - Early career: From Deloitte to startup life
  • 06:32 - Mixpanel & the rise of product analytics
  • 09:06 - Slack's champion program: Fostering in-house advocates
  • 12:29 - Scaling CS: Operations, tools and voice of customer
  • 18:16 - Airtable ambassador program & NDR success story
  • 21:55 - Building AI use cases in CS with Airtable
  • 30:29 - Creating a scalable customer education ecosystem
  • 36:15 - Prioritizing quick wins & standardizing playbooks
  • 37:28 - The power of cross-functional collaboration
  • 41:52 - Empowering teams through mission & vision clarity
  • 45:59 - Capturing executive alignment with walking decks

Enjoy! I know I sure did...
Alison's LinkedIn: https://www.linkedin.com/in/alison-barrett-cs/

This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Capitole

1. Airtable’s Journey to Scalable Customer Success with Alison Barrett | Episode 083 (00:00:00)

2. Building Digital Customer Experience Programs (00:00:31)

3. Champion and AI Programs Discussion (00:17:34)

4. Scaling Digital Customer Education Programs (00:30:33)

5. Building High-Impact Customer Programs (00:37:06)

6. Building Executive Alignment and Cross-Functional Collaboration (00:48:36)

85 episoade

Artwork
iconDistribuie
 
Manage episode 455955478 series 3479744
Content provided by Alex Turkovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Turkovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Alison Barrett, Head of Scaled Customer Success at Airtable, shares her journey from consulting at Deloitte to shaping scalable customer success strategies at fast-growing tech companies like Slack and Mixpanel. She and Alex discuss the power of ambassador programs, AI use cases in CS, and the importance of cross-functional collaboration in building impactful customer education ecosystems.
Chapters:

  • 00:00 - Intro
  • 05:43 - Early career: From Deloitte to startup life
  • 06:32 - Mixpanel & the rise of product analytics
  • 09:06 - Slack's champion program: Fostering in-house advocates
  • 12:29 - Scaling CS: Operations, tools and voice of customer
  • 18:16 - Airtable ambassador program & NDR success story
  • 21:55 - Building AI use cases in CS with Airtable
  • 30:29 - Creating a scalable customer education ecosystem
  • 36:15 - Prioritizing quick wins & standardizing playbooks
  • 37:28 - The power of cross-functional collaboration
  • 41:52 - Empowering teams through mission & vision clarity
  • 45:59 - Capturing executive alignment with walking decks

Enjoy! I know I sure did...
Alison's LinkedIn: https://www.linkedin.com/in/alison-barrett-cs/

This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Capitole

1. Airtable’s Journey to Scalable Customer Success with Alison Barrett | Episode 083 (00:00:00)

2. Building Digital Customer Experience Programs (00:00:31)

3. Champion and AI Programs Discussion (00:17:34)

4. Scaling Digital Customer Education Programs (00:30:33)

5. Building High-Impact Customer Programs (00:37:06)

6. Building Executive Alignment and Cross-Functional Collaboration (00:48:36)

85 episoade

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