Iterating Your Way to Digital Customer Success Maturity with Aaron Hatton from Gainsight | Episode 018

The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.

Get ready for an enlightening conversation as we sit down to converse with Aaron Hatton, Digital Customer Success Program Manager at Gainsight. With his vast experience and technical background, Aaron unpacks the intricacies of data, user self-identification, the growth mindset, and much more, giving you invaluable insights into Gainsight's own digital customer success strategies.
In this episode, Aaron recounts how his technical & support background has formed into a career in Digital CS. He offers valuable strategies on tailoring the customer journey and capitalizing on data.
This very tactical episode promises to deliver a wealth of information for anyone interested in the realm of digital customer success.
Enjoy...I know I sure did!
Aaron's LinkedIn: https://www.linkedin.com/in/aaronhatton/
Resources mentioned in this episode:

• The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Health & Dan Heath: https://amzn.to/3PXu0wO
• Product-Led Onboarding: How to Turn New Users Into Lifelong Customers by Ramli John: https://amzn.to/46cL5Zi
• The Product-Led Podcast: https://productled.com/podcast
• Gainsight Community: https://community.gainsight.com/
• Gainsight Pulse Library: Recorded Pulse Sessions: https://pulselibrary.gainsight.com/

Digital Customer Success Kudos:

• Alteryx: https://www.alteryx.com/
• Okta: https://www.okta.com/
• GitLab - Customer Health Scoring Documentation: https://about.gitlab.com/handbook/customer-success/customer-health-scoring/

Today's episode is sponsored by Vitally. If you're in the market for a feature rich, easy-to-implement CSP - go sign up for a demo at vitally.io/digitalcx. If you take a qualified demo with them, you'll receive a free pair of AirPods!

Thank you to our sponsor, Vitally!
Vitally is a wonderfully feature-rich, fast-to-implement CSP that we are proud to have as a sponosr!

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The Digital Customer Success Podcast is hosted by Alex Turkovic

Capitole

1. Iterating Your Way to Digital Customer Success Maturity with Aaron Hatton from Gainsight | Episode 018 (00:00:00)

2. Digital Customer Success and Personalization (00:05:52)

3. The Benefits of User Self-Identification (00:12:21)

4. Digital Customer Success Strategy Implementation (00:21:20)

5. Measuring Digital Customer Success and Engagement (00:28:03)

6. Embracing Possibility (00:31:45)

7. Empowering Customer Success Through Digital Motions (00:39:51)