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Sports Marketing in India with Rammohan Sundaram
Manage episode 359270302 series 3457665
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Welcome Back Everyone!
In this week's episode, I am discussing Sports marketing in India with Dr. Rammohan Sundaram. He is currently President - Integrated Media at DDB in India.
He is a successful digital marketing professional, having been an entrepreneur thrice in his career in over 20 years. Multiple times, he has held board positions of large organisations and startups as the Advisor, while holding dual responsibilities as a professional CXO simultaneously.
He has been instrumental in bringing Gold Standard Partners like LinkedIn, ad:tech, iMedia & TechCrunch into India through various JVs.
He has also worked with C1X Inc, Jio, Yahoo, Tribal DDB, Madison, Monster, Microland and Indian Express across India, Middle East, Africa, APAC & US.
At DDB India, he has examined how cricket especially IPL has transformed into a marketable commodity in India. We will go in-depth about how it is time for innovation in IPL, the fatigue, about sponsorships, and we will also go beyond cricket. The rise of grassroot sports, along with marketing trends for brands to look out for in 2023!
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