))
First-Party Data Strategies: Here's What to Do After Deprecation of Third-Party Cookies
Manage episode 415701469 series 3526782
Content provided by Patrick Soch and Mostafa Daoud, Patrick Soch, and Mostafa Daoud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick Soch and Mostafa Daoud, Patrick Soch, and Mostafa Daoud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel.
They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the impact of the impending deprecation of third-party cookies.
Joining the conversation is industry expert Andrew Alexander from TMI, who shares insights on successful client collaborations and navigating the shifting requirements of data tracking and privacy regulations.
Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc
Patrick: https://www.linkedin.com/in/psoch/
Mostafa: https://www.linkedin.com/in/mostafa-daoud/
And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/
24 episoade
Distribuie
